Our Logo Ideas

Our Slogan Ideas

1. Copyright heroes, protecting your hard drive. 

This is our first slogan idea. I like this slogan because it uses direct address to talk directly to the reader. This makes it more engaging. It also reassures the reader that their hard drive will be safe so they may feel it is a trustworthy campaign. However we will not choose this slogan because I don't think it is very relevant. This slogan says that our campaign will protect their hard drive but our campaign will not as its aim is to educate the reader on the laws of copyright and to discourage them from taking part in it. 

2. Any time, any place, copyright heroes

This is my favourite slogan as I think that it is really catchy. I like how it uses repetition to make it more memorable. I think this one has a nice sound to and would make people feel interested in our campaign. I think this is also good as our campaign has a social media account so this slogan refers to the fact that you are able to keep up to date with our twitter account at any time and at anyplace.  

3. Only a fool breaks the copyright heroes.
This is another one of our slogans. I don't think that we will use think one as it doesn't really make sense. It could also confuse people who read it and if the slogan doesn't really really make sense then people may dismiss the whole campaign as they make think the whole campaign may be like that. It would also seem quite unprofessional.   

 4. think once, think twice, think copyright heroes.
This is our last slogan. This one uses the rule of three to make it an effective slogan. It also uses repetition of the word think. This makes it more memorable so people will always be able to remember it. However I don't think that we will use this one as I think it is too long. A short, to the point one would be better as it would make it stick in peoples heads better. 

Target Audience Profile

Our Target audience 

Gender: Both male and female

Age: 15-17 

Class: Middle-Lower class

Interests: Music and Movies

Lifestyle: Students that are very much into illegally downloading films and listening to music. 

The target audience for our campaign will be teenagers aged 15-17. Some of them will be lower-middle class that cant afford to pay for the real versions. However now days teenagers are generally very impatient so they will watch and listen to illegal media simply because it is faster and easier. These are the kind of teenagers that we will target. Our target audience will be very keen on music and films.

Pros and Cons

The Pros and Cons For Our Idea:

Pros:

• Our colour scheme and house style are suitable for our target audience
• We have included everything from the brief
• We are using social media to make our campaign known

Cons:

• There will be lots of posters and we will have to find lots of different places for them
• We will need to try and make our website well known

Confirming Our Ideas