Our Target audience
Gender: Both male and female
Age: 15-17
Class: Middle-Lower class
Interests: Music and Movies
Lifestyle: Students that are very much into illegally downloading films and listening to music.
The target audience for our campaign will be teenagers aged 15-17. Some of them will be lower-middle class that cant afford to pay for the real versions. However now days teenagers are generally very impatient so they will watch and listen to illegal media simply because it is faster and easier. These are the kind of teenagers that we will target. Our target audience will be very keen on music and films.
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