Saturday, 31 January 2015

Our Draft

       This is the draft for the layout of our posters. We want all of our posters to follow this same format as it is important for us that its clear that all of our posters are related as the brief states that we should create 'an integrated campaign'. I like this layout as it includes our logo and slogan very largely at the top of the poster which increases brand recognition. There is also a block at the top of the poster which is the same striped pattern that is on the homepage of my website, this way you can tell that our posters are related to the website. The posters will also have small amounts of writing in bubbles so that they are informative without being to overwhelming as our target audience of teenage girls will not be to keen on having to read huge paragraphs of writing, so by keeping it short we will be able to get our message across better. We will also have a main image of 3 teenage girls holding up a sign with a quote stating how they believe that copyright infringement is wrong. This will be a good image as it shows how other girls of the same age as the target audience support the campaign so it will influence them to also get on board with the campaign. We will also have large headings just under the logo and striped image. These headlines will change depending on the issue that we will cover on each poster as we wish to cover a different issue on each poster. 

This is a spider diagram that we created to show what each poster that we will make will consists of. We have decided to make 3 of these posters each and we will make them all look quite similar so that you can tell that they are all related. On each poster we will cover a type of aspect of copyright so that people can learn things about the issue even if they are just quickly glancing at one of the posters as they walk past and since they will be place in schools, libraries, youth clubs etc. it is important that you can do this at a quick glance. 

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