A Change of Plan

After our 2nd presentation we received a lot of feedback. I talked about this in my last post and one of the points that people made were that they thought our products were not suited enough to our target audience. Therefore, we have to decided to make quite a big change in our campaign. We have changed our target audience from both boys and girls aged 15-17 to just girls aged 15-17. We have decided to do this as we think it would be best to make are target audience more precise as this way we can suit our products to our target audience of just girls even better. Most of our campaign ideas will stay the same however we have changed our logo. It is the same shape as before although we have changed the colour scheme from red and black to pink and black. This will make it more appealing to girls as typically, pink is quite a feminine colour. We will also make our products with nice and bright colours as this way it will look more cheery and encourage teenage girls to want to follow the campaign. 

This is our new logo: