Our Logo Ideas

Our Slogan Ideas

1. Copyright heroes, protecting your hard drive. 

This is our first slogan idea. I like this slogan because it uses direct address to talk directly to the reader. This makes it more engaging. It also reassures the reader that their hard drive will be safe so they may feel it is a trustworthy campaign. However we will not choose this slogan because I don't think it is very relevant. This slogan says that our campaign will protect their hard drive but our campaign will not as its aim is to educate the reader on the laws of copyright and to discourage them from taking part in it. 

2. Any time, any place, copyright heroes

This is my favourite slogan as I think that it is really catchy. I like how it uses repetition to make it more memorable. I think this one has a nice sound to and would make people feel interested in our campaign. I think this is also good as our campaign has a social media account so this slogan refers to the fact that you are able to keep up to date with our twitter account at any time and at anyplace.  

3. Only a fool breaks the copyright heroes.
This is another one of our slogans. I don't think that we will use think one as it doesn't really make sense. It could also confuse people who read it and if the slogan doesn't really really make sense then people may dismiss the whole campaign as they make think the whole campaign may be like that. It would also seem quite unprofessional.   

 4. think once, think twice, think copyright heroes.
This is our last slogan. This one uses the rule of three to make it an effective slogan. It also uses repetition of the word think. This makes it more memorable so people will always be able to remember it. However I don't think that we will use this one as I think it is too long. A short, to the point one would be better as it would make it stick in peoples heads better. 

Target Audience Profile

Our Target audience 

Gender: Both male and female

Age: 15-17 

Class: Middle-Lower class

Interests: Music and Movies

Lifestyle: Students that are very much into illegally downloading films and listening to music. 

The target audience for our campaign will be teenagers aged 15-17. Some of them will be lower-middle class that cant afford to pay for the real versions. However now days teenagers are generally very impatient so they will watch and listen to illegal media simply because it is faster and easier. These are the kind of teenagers that we will target. Our target audience will be very keen on music and films.

Pros and Cons

The Pros and Cons For Our Idea:

Pros:

• Our colour scheme and house style are suitable for our target audience
• We have included everything from the brief
• We are using social media to make our campaign known

Cons:

• There will be lots of posters and we will have to find lots of different places for them
• We will need to try and make our website well known

Confirming Our Ideas

Our Brainstorm

Conventions of Our Products

What we will create?
For this project we have been asked to create two different forms of media that will catch the attention of our target audience and encourage people to make a stand against copyright. As a group, we have decided to make a poster, a website and then a social media account as a side addition. We think these will be best to get though to our target audience as two of them are based on-line which is good for teenagers as now days 73% of teenagers are using some kind of social media account and many teenagers are using the internet daily. The posters will be good as they could be placed around schools and youth centres so all teenagers can see them. 

Conventions of campaign websites:

• Information about the campaign- this makes it clear as too what the organisation is all about.
• Links to social media- so people can follow and share the website which promotes the campaign. People can also keep more up-to-date if they follow the social media accounts.
• A slogan- catchy slogans cause people to remember the campaign. 
• Same house styles as other media products- this makes it clear that they are related products.
• A page with information about how people can get involved- this enables people to be interactive with the campaign and lets them get involved.
• Contact details- eg a phone number or email address, this means that people can contacts the people who run the campaign if they have any questions.
• Information about why it is an issue- this educates people who are unsure of the copyright laws and why is should be considered a bad thing.
• Competition informations- this also helps people to get involved with the campaign and is exciting so might attract the attention of teenagers if there is a good prize.

Conventions of Campaign posters:

• Images- these make posters look visually pleasing, a poster will encourage teenagers to take notice if it has more pictures rather than text. A good image can also let the observer know what the poster is about instantly as opposed to text where you have to find it to find out the aim of the poster. Therefore images are good in a places like a school where teenagers are passing by quickly.
• A slogan- using the same slogan that's on the website indicates that they are linked products.
• A logo- a logo is easily recognisable so it will stick in peoples mind. It will be the same one that's on the website and social media.
• Shock factor- some campaign posters use shock factor as it can easily get a message across and is often memorable.
• The rule of three- this is a persuasive technique that's on many posters, its useful for getting a short message across and for making an impact.

Conventions of social media accounts:

• The campaign logo as the profile picture- this enabled people to instantly recognise the campaign by its logo, it also means that the logo is spread around more so more people see it.
• Information about campaign- informs before who have never heard of the campaign before on who we are and what we do.
• Links to website- This encourages people to find out more about the campaign and to get more involved.
• Frequent posts that are relevant to the issue- this helps people to learn more about the issue at hand.
• Competitions- This makes the page more exciting and engaging, people can be more interactive.