Conventions of Our Products

What we will create?
For this project we have been asked to create two different forms of media that will catch the attention of our target audience and encourage people to make a stand against copyright. As a group, we have decided to make a poster, a website and then a social media account as a side addition. We think these will be best to get though to our target audience as two of them are based on-line which is good for teenagers as now days 73% of teenagers are using some kind of social media account and many teenagers are using the internet daily. The posters will be good as they could be placed around schools and youth centres so all teenagers can see them. 

Conventions of campaign websites:

• Information about the campaign- this makes it clear as too what the organisation is all about.
• Links to social media- so people can follow and share the website which promotes the campaign. People can also keep more up-to-date if they follow the social media accounts.
• A slogan- catchy slogans cause people to remember the campaign. 
• Same house styles as other media products- this makes it clear that they are related products.
• A page with information about how people can get involved- this enables people to be interactive with the campaign and lets them get involved.
• Contact details- eg a phone number or email address, this means that people can contacts the people who run the campaign if they have any questions.
• Information about why it is an issue- this educates people who are unsure of the copyright laws and why is should be considered a bad thing.
• Competition informations- this also helps people to get involved with the campaign and is exciting so might attract the attention of teenagers if there is a good prize.

Conventions of Campaign posters:

• Images- these make posters look visually pleasing, a poster will encourage teenagers to take notice if it has more pictures rather than text. A good image can also let the observer know what the poster is about instantly as opposed to text where you have to find it to find out the aim of the poster. Therefore images are good in a places like a school where teenagers are passing by quickly.
• A slogan- using the same slogan that's on the website indicates that they are linked products.
• A logo- a logo is easily recognisable so it will stick in peoples mind. It will be the same one that's on the website and social media.
• Shock factor- some campaign posters use shock factor as it can easily get a message across and is often memorable.
• The rule of three- this is a persuasive technique that's on many posters, its useful for getting a short message across and for making an impact.

Conventions of social media accounts:

• The campaign logo as the profile picture- this enabled people to instantly recognise the campaign by its logo, it also means that the logo is spread around more so more people see it.
• Information about campaign- informs before who have never heard of the campaign before on who we are and what we do.
• Links to website- This encourages people to find out more about the campaign and to get more involved.
• Frequent posts that are relevant to the issue- this helps people to learn more about the issue at hand.
• Competitions- This makes the page more exciting and engaging, people can be more interactive.