Our Brainstorm

Conventions of Our Products

What we will create?
For this project we have been asked to create two different forms of media that will catch the attention of our target audience and encourage people to make a stand against copyright. As a group, we have decided to make a poster, a website and then a social media account as a side addition. We think these will be best to get though to our target audience as two of them are based on-line which is good for teenagers as now days 73% of teenagers are using some kind of social media account and many teenagers are using the internet daily. The posters will be good as they could be placed around schools and youth centres so all teenagers can see them. 

Conventions of campaign websites:

• Information about the campaign- this makes it clear as too what the organisation is all about.
• Links to social media- so people can follow and share the website which promotes the campaign. People can also keep more up-to-date if they follow the social media accounts.
• A slogan- catchy slogans cause people to remember the campaign. 
• Same house styles as other media products- this makes it clear that they are related products.
• A page with information about how people can get involved- this enables people to be interactive with the campaign and lets them get involved.
• Contact details- eg a phone number or email address, this means that people can contacts the people who run the campaign if they have any questions.
• Information about why it is an issue- this educates people who are unsure of the copyright laws and why is should be considered a bad thing.
• Competition informations- this also helps people to get involved with the campaign and is exciting so might attract the attention of teenagers if there is a good prize.

Conventions of Campaign posters:

• Images- these make posters look visually pleasing, a poster will encourage teenagers to take notice if it has more pictures rather than text. A good image can also let the observer know what the poster is about instantly as opposed to text where you have to find it to find out the aim of the poster. Therefore images are good in a places like a school where teenagers are passing by quickly.
• A slogan- using the same slogan that's on the website indicates that they are linked products.
• A logo- a logo is easily recognisable so it will stick in peoples mind. It will be the same one that's on the website and social media.
• Shock factor- some campaign posters use shock factor as it can easily get a message across and is often memorable.
• The rule of three- this is a persuasive technique that's on many posters, its useful for getting a short message across and for making an impact.

Conventions of social media accounts:

• The campaign logo as the profile picture- this enabled people to instantly recognise the campaign by its logo, it also means that the logo is spread around more so more people see it.
• Information about campaign- informs before who have never heard of the campaign before on who we are and what we do.
• Links to website- This encourages people to find out more about the campaign and to get more involved.
• Frequent posts that are relevant to the issue- this helps people to learn more about the issue at hand.
• Competitions- This makes the page more exciting and engaging, people can be more interactive.  

My Presentation

The Video:

This is this video recording of the presentation my group made to the class. Overall I think our presentation went okay and I am quite happy with it. We have received some very helpful feedback from our peers with some pointers as to what we could do to improve next time. These things include:

• slowing down while talking  
• putting our slides into a more logical order
• looking up and speaking with more confidence

I think these are defiantly things that we will work on for our 2nd presentation.

The Power Point:

This is the slide show we used with our presentation. I think it is a good slideshow as it is to the point and exciting rather than having lots of text on the slides. This makes it more interesting for our audience to look at. We choose the background of the slides to appeal to our audience as it looks young, fresh and enticing as colours are much more interesting than black and white slides so this will help to keep the audiences attention. One thing I would change about the slideshow is the order of the slides. I would have put our survey results more towards the start as I think that it would have made more sense.

The FACT, BVA and Industry Trust

This is a power point to show some information that I have found out about the FACT, the BVA and the Industry Trust. They are all organisations set up to do something against copyright.

Analysis of Findanyfilm.com campaign

FindAnyFilm.com

Find any film.com is a different kind of copyright campaign as instead of saying how wrong copyright issues are this campaign's aim is to help people find movies so they can watch them legally instead of watching pirated copies or illegally downloaded versions. The target audience for this campaign is adults and teenagers mainly over 15.

They reach out to their target audience mainly though social media as so many people noways use some kind of social media which they use daily.With social media, people can access the campaign information quickly and easily from where ever they are and people can also share their pages which promotes the campaign even more.They have a twitter page, a Facebook page and a website. 

The twitter page

This is the twitter page for the find any film.com campaign. You can tell it is related to the rest of the campaign as it has the same logo as its profile picture which links it to the rest of the campaign. It also has a lot of images on its twitter which will reach out to its audience more as it will get the message across quickly without the person having to spend time reading long pieces of text. This is good as when people are quickly checking their social media while on the move, they can easily understand the aim on the post. On the side on the page below the logo they have a short section of information about the campaign which is similar to the one on the Facebook page so you can again tell that they are related and it also informs people who have never heard of the campaign on who they are and what they do. There is also a link to their website so people can find out even more information about them and look further into the campaign.   

This is the Facebook page for the find any film.com campaign. Just like the twitter page, it has the campaigns logo as its profile picture so that you can tell the two pages are related. It also have a short paragraph saying what they do as well as a link to the website so people can access it easily though the Facebook page. The first post is advertising a competition that they are running, this encourages the audience to be interactive and get involved with the campaign. In the big image at the top there is also a reference the the 'Moments worth paying for' campaign, this shows the findanyfilm.com campaign is also a part of a bigger company with lots of campaigns which shows that copyright is a big problem. 

This is the website for the find any film.com campaign. It has the same logo that is on the twitter and Facebook profiles which show how they are all related. On the website there are a selection of different films that are of an age and genre that would attract the target audience so it encourages them to get involved and see what this campaign is about. There is also an offer for a third off all tickets which is effective in attracting the target audience as it is for older teenagers and young adults so they may not have much money and this would encourage them to look further into the website and purchase cinema tickets legally. At the bottom of the page there is a banner that shows all the different companies that support the campaign. It is a moving banner which is enticing and it has lots of the names of big companies in the film and movie industry, as those companies also want people to go out and buy the films as it is them who are loosing money.

How successful was it? 

I think this is a fairly successful campaign as it has 7,372 likes on Facebook which shows that some people are noticing and getting involved with the campaign which is a good sign. I also think it would be successful as I think that it has a very useful website as you can find any film you want legally which is a very good idea therefor I think it would have helped a lot of people watch films legally as opposed to downloading them.

Analysis of Moments Worth Paying for campaign

Moments worth paying for

This is a TV campaign for 'Moments worth paying for' which is a campaign that aims to  inspire viewers to respect the value of creative content by demonstrating that film, TV and video have an entertainment value worth paying for. The campaign produce many videos of a similar sort to the one above but about different newly released movies. These videos are then screened across the UK and Ireland in many cinemas throughout the year. The target audience for this particular video would be cinema goers who are teenage girls or young adults that are fans of the hunger games as the advert is in the theme of the hunger games. 

This video is persuasive as it uses short clips of  different people watching the film. They all display a look different emotion that is related to different parts of the  movie. For example people look shocked, in tears and tense at important parts. This makes the movie look really enticing which encourages people want to watch it at the cinema to get the full experience rather than watching a pirated copy at home. There are lots of clips from the film as well as the reactions which makes people a lot more excited for the film and it empathises that you can only get that exciting experience in you watch the film in the cinema. The campaign advert specifically speaks to the target audience by focusing on the movie the hunger games which is a movie that many teenagers and young adults would be interested in so this would instantly attract many people of their target audience's attention.

Poster

This is a poster for the Moments worth paying campaign. It follows the same house style as the video so people instantly know that they are linked. They both include the hunger games, the same name 'moments worth paying for' and the website of findanyfilm.com with the slogan 'All Films. All Above Board' which shows that this campaign may be part of  a much bigger link of campaigns. The This poster aims to attract attention from the same target audience as the video. The poster has the name of the campaign in big and bold writing across the top of he page so people know what this poster is trying to promote and I think that it is effective in doing so as it looks very exciting and it makes me think that I would go and pay to see it in the cinema rather then watch a bad quality version online. The low-angle shot of the two characters also encourages people to see the movie legally as the shot makes them seem important and powerful and therefore people may feel as if they are worth paying to see.