Analysis of Findanyfilm.com campaign

FindAnyFilm.com

Find any film.com is a different kind of copyright campaign as instead of saying how wrong copyright issues are this campaign's aim is to help people find movies so they can watch them legally instead of watching pirated copies or illegally downloaded versions. The target audience for this campaign is adults and teenagers mainly over 15.

They reach out to their target audience mainly though social media as so many people noways use some kind of social media which they use daily.With social media, people can access the campaign information quickly and easily from where ever they are and people can also share their pages which promotes the campaign even more.They have a twitter page, a Facebook page and a website. 

The twitter page

This is the twitter page for the find any film.com campaign. You can tell it is related to the rest of the campaign as it has the same logo as its profile picture which links it to the rest of the campaign. It also has a lot of images on its twitter which will reach out to its audience more as it will get the message across quickly without the person having to spend time reading long pieces of text. This is good as when people are quickly checking their social media while on the move, they can easily understand the aim on the post. On the side on the page below the logo they have a short section of information about the campaign which is similar to the one on the Facebook page so you can again tell that they are related and it also informs people who have never heard of the campaign on who they are and what they do. There is also a link to their website so people can find out even more information about them and look further into the campaign.   

This is the Facebook page for the find any film.com campaign. Just like the twitter page, it has the campaigns logo as its profile picture so that you can tell the two pages are related. It also have a short paragraph saying what they do as well as a link to the website so people can access it easily though the Facebook page. The first post is advertising a competition that they are running, this encourages the audience to be interactive and get involved with the campaign. In the big image at the top there is also a reference the the 'Moments worth paying for' campaign, this shows the findanyfilm.com campaign is also a part of a bigger company with lots of campaigns which shows that copyright is a big problem. 

This is the website for the find any film.com campaign. It has the same logo that is on the twitter and Facebook profiles which show how they are all related. On the website there are a selection of different films that are of an age and genre that would attract the target audience so it encourages them to get involved and see what this campaign is about. There is also an offer for a third off all tickets which is effective in attracting the target audience as it is for older teenagers and young adults so they may not have much money and this would encourage them to look further into the website and purchase cinema tickets legally. At the bottom of the page there is a banner that shows all the different companies that support the campaign. It is a moving banner which is enticing and it has lots of the names of big companies in the film and movie industry, as those companies also want people to go out and buy the films as it is them who are loosing money.

How successful was it? 

I think this is a fairly successful campaign as it has 7,372 likes on Facebook which shows that some people are noticing and getting involved with the campaign which is a good sign. I also think it would be successful as I think that it has a very useful website as you can find any film you want legally which is a very good idea therefor I think it would have helped a lot of people watch films legally as opposed to downloading them.