Moments worth paying for
This is a TV campaign for 'Moments worth paying for' which is a campaign that aims to inspire viewers to respect the value of creative content by demonstrating that film, TV and video have an entertainment value worth paying for. The campaign produce many videos of a similar sort to the one above but about different newly released movies. These videos are then screened across the UK and Ireland in many cinemas throughout the year. The target audience for this particular video would be cinema goers who are teenage girls or young adults that are fans of the hunger games as the advert is in the theme of the hunger games.
This video is persuasive as it uses short clips of different people watching the film. They all display a look different emotion that is related to different parts of the movie. For example people look shocked, in tears and tense at important parts. This makes the movie look really enticing which encourages people want to watch it at the cinema to get the full experience rather than watching a pirated copy at home. There are lots of clips from the film as well as the reactions which makes people a lot more excited for the film and it empathises that you can only get that exciting experience in you watch the film in the cinema. The campaign advert specifically speaks to the target audience by focusing on the movie the hunger games which is a movie that many teenagers and young adults would be interested in so this would instantly attract many people of their target audience's attention.
Poster
This is a poster for the Moments worth paying campaign. It follows the same house style as the video so people instantly know that they are linked. They both include the hunger games, the same name 'moments worth paying for' and the website of findanyfilm.com with the slogan 'All Films. All Above Board' which shows that this campaign may be part of a much bigger link of campaigns. The This poster aims to attract attention from the same target audience as the video. The poster has the name of the campaign in big and bold writing across the top of he page so people know what this poster is trying to promote and I think that it is effective in doing so as it looks very exciting and it makes me think that I would go and pay to see it in the cinema rather then watch a bad quality version online. The low-angle shot of the two characters also encourages people to see the movie legally as the shot makes them seem important and powerful and therefore people may feel as if they are worth paying to see.
Poster
This is a poster for the Moments worth paying campaign. It follows the same house style as the video so people instantly know that they are linked. They both include the hunger games, the same name 'moments worth paying for' and the website of findanyfilm.com with the slogan 'All Films. All Above Board' which shows that this campaign may be part of a much bigger link of campaigns. The This poster aims to attract attention from the same target audience as the video. The poster has the name of the campaign in big and bold writing across the top of he page so people know what this poster is trying to promote and I think that it is effective in doing so as it looks very exciting and it makes me think that I would go and pay to see it in the cinema rather then watch a bad quality version online. The low-angle shot of the two characters also encourages people to see the movie legally as the shot makes them seem important and powerful and therefore people may feel as if they are worth paying to see.
very good look at this campaign. You could highlight all references to audience appal and target audience in one colour and how the products link in another colour.
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