Our Final Name, Slogan and Logo

Together in our group we have decided what our final name, slogan and logo will be. We have made our decision based on what is required by the brief and so that it meets the demands of the target audience. 

Our Name
For the name of our campaign we have decided on calling it 'copyright heroes'. This way it directly links to the name of the company which is important as in the brief one of the aims is to make sure people 'know who ‘Copyright Heroes’ are'. We also think this is a good name to use as the name mentions copyright so people will instant know that our campaign is related to copyright and it also has the word heroes in it which suggests that we are saving something and in this case we are stopping copyright theft. 

Our Slogan
For our slogan we have chosen 'any time, any place, copyright heroes'. We chose this one because we think that it is the most memorable as it uses both repetition and the rule of three. We also liked this one because social networking is a key feature to our campaign and this slogan refers to the fact that you are able to keep up to date with our campaign at any time, no matter where you are as long as you have a smartphone.

Our Logo
We have chosen this logo. We like this one the best as it is simple so therefore it will be easily memorable. This one will also successfully show what the campaign is called as it uses the C and H from the campaign name copyright heroes. This logo also has a colour scheme that is suitable to the target audience audience which is both boys and girls aged 15-17. Red and black will appeal to both genders as they are gender neutral and it also looks quite mature.