How the research has been used to fulfil the brief and meet the needs of the client

The brief asks for a ‘crowd sourced’ campaign which raises awareness about who copyright heroes are and what they believe in. They wanted us to ‘think beyond the obvious’ in our media products to make them creative and engaging as ‘Adverts are not the only way of getting our message out there’.

My research looked into the issue in much detail. I found out a lot of information about copyright infringement and why it is a problem. I also looked into what intellectual property is. In order to tackle the problem I had to find out why the problem was so big, so I researched why and I found out via google that it’s such a widespread issue as its very difficult to catch people infringing the copyright laws as file sharing between friends is just so easy. I also looked into this by doing questionnaires to find out peoples own experience’s and views on copyright.

My product and planning have matched the brief as I have create two different types of media that are unique, engaging and informative. I have created my products to be well suited to my target audience and have done exactly what the brief asked me to do. I have stressed throughout my products how ‘copyright theft is genuine theft’ which is part of what the brief asked me to do.

On a whole I think that I have made clear links to the brief throughout my planning and research which I think shows in my products. I have made my products based purely on what the brief wanted so I think that they are well suited.