What Went Well and What Didn't

What I think went well in our campaign was that our products were very suited to our target audience. The colour schemes were clearly designed for teenage girls, the images were appropriate to the topic yet fun and the fonts were not overly serious and look nice on the products. I also think our website went quite well as it look very nice and was clearly related to our posters.

I think it was well related to the target audience because after our second presentation we got some feedback saying that we could have made our plans more related to the target audience. We defiantly took this advice on board and I am very glad we did as it made our final products much better and more suited for the target audience. I think the website turned out well as everyone in the group had an input as to how it would look and what it would contain. We all sat down together and decided how we were going to design it and I think this really paid off as we are all very happy with it.

I think that overall, working in a team was a strength. In my group we are all friends so we all felt comfortable sharing ideas and discussing how we were going to go about the task given. Although being in a group with friends is good in that aspect, it also had a negative side as we often found ourselves getting distracted and talking to much which was not good as at one point we got quite behind with our work and had to work very hard to catch up to ensure that our 2^nd presentation was ready in time to be shown. I think that was the only problem we had with time management, not getting distracted. As a group, I think our presentational style was good. We had PowerPoints and notes prepared in advanced so our presentations were organised and clearly got our message across. However some of the feedback we got in the first presentation was that we could have rearranged the order of our slides to make it more logical so we defiantly thought about this more while preparing for the second presentation.

Something that was less successful on our campaign was the box at the bottom of our poster. I don’t really like this part as it looks quite untidy and unprofessional. I think this was due to the fact that we were quite short on time towards the end of the production stage which came down to poor time management. So maybe this could have been better if we had planned our timing more carefully. Another thing that was less successful was that on some of the website pages, there is a lot of writing with no visual aids which makes the page look quite boring and pay put the target audience off wanting to read the information. To improve this we could have taken more pictures that we could have included on the page and maybe condensed the writing a bit more so that it was to point and easier to read as teenagers don’t like reading big pages of writing.