Representation

Girls that are the same age as my target audience feature of my posters. In the pictures they are holding signs up with shorts phrases discouraging copyright theft. In the pictures they are all smiling and looking happy. This suggests that they are on board with the campaign and believe that it is something that has to be stopped. The fact that the girls are the same age as the target audience means that girls who are looking at the posters may feel influenced by them to join the campaign as typically, girls always like to be doing the same as other girls. So if they are looking happy supporting the campaign, viewers will also want to be part of the campaign.

I used a photo on my website that I took where you can see my laptop on an illegal movie sharing website. In the back ground you can see my room which looks like a normal teenage girl’s room. When people see this photo they may be able to relate to it as they have done it before. I put quite a dark filter on the photo. This suggests that using sites such as mega share are wrong and that people shouldn’t use them. So when people see the photo of a laptop on a bad website in a relatable place with a dark filter, they may feel almost guilty that they are guilty of watching illegally downloaded movies which hopefully will discourage them from doing it again.

I also used a photo which I took while I was at concert. The photo looks very cool as you can see the outline of people’s arms in the air dancing, having fun and you can also see singer on the stage waving out to the crowd. Since are target audience are interested in music this photo would catch their attention. The photo has a kind of faded filter on it which suggests that in the future, concerts like this may no longer occur if copyright theft continues to be a problem. This will make the viewer think twice about illegally downloading music as they wouldn’t want to miss out on the fun people are having in the photo.