A Change of Plan

After our 2nd presentation we received a lot of feedback. I talked about this in my last post and one of the points that people made were that they thought our products were not suited enough to our target audience. Therefore, we have to decided to make quite a big change in our campaign. We have changed our target audience from both boys and girls aged 15-17 to just girls aged 15-17. We have decided to do this as we think it would be best to make are target audience more precise as this way we can suit our products to our target audience of just girls even better. Most of our campaign ideas will stay the same however we have changed our logo. It is the same shape as before although we have changed the colour scheme from red and black to pink and black. This will make it more appealing to girls as typically, pink is quite a feminine colour. We will also make our products with nice and bright colours as this way it will look more cheery and encourage teenage girls to want to follow the campaign. 

This is our new logo:

Our Final Name, Slogan and Logo

Together in our group we have decided what our final name, slogan and logo will be. We have made our decision based on what is required by the brief and so that it meets the demands of the target audience. 

Our Name
For the name of our campaign we have decided on calling it 'copyright heroes'. This way it directly links to the name of the company which is important as in the brief one of the aims is to make sure people 'know who ‘Copyright Heroes’ are'. We also think this is a good name to use as the name mentions copyright so people will instant know that our campaign is related to copyright and it also has the word heroes in it which suggests that we are saving something and in this case we are stopping copyright theft. 

Our Slogan
For our slogan we have chosen 'any time, any place, copyright heroes'. We chose this one because we think that it is the most memorable as it uses both repetition and the rule of three. We also liked this one because social networking is a key feature to our campaign and this slogan refers to the fact that you are able to keep up to date with our campaign at any time, no matter where you are as long as you have a smartphone.

Our Logo
We have chosen this logo. We like this one the best as it is simple so therefore it will be easily memorable. This one will also successfully show what the campaign is called as it uses the C and H from the campaign name copyright heroes. This logo also has a colour scheme that is suitable to the target audience audience which is both boys and girls aged 15-17. Red and black will appeal to both genders as they are gender neutral and it also looks quite mature.

Our 2nd Presentation

The presentation

This is the video of our 2nd presentation. I think that on a whole, our presentation went quite well. We got across all the information we needed to and I think that we got quite a good response from our audience. However we did get a few points that we could improve on. These include:

• Target audience- Our feed back said that we could have mentioned our target audience a bit more and we could also adapt our ideas to make them more suited to the target audience. To work on this we will review our products and find a way to make them more appropriate for the target audience. We could do this by adapting the language we use on our campaign. We could use a few slang words as teenagers often use slang so this will make our campaign seem more relaxed and less formal which teenagers prefer.

• Link to the brief- We were told that we could link to the brief more in our presentation. Unfortunately, we cant change this in the presentation however, we could continue to make lots of links to the brief throughout the rest of our projects. We could do this in our planning and also on our final products

The Prezi

Our Logo Ideas

Our Slogan Ideas

1. Copyright heroes, protecting your hard drive. 

This is our first slogan idea. I like this slogan because it uses direct address to talk directly to the reader. This makes it more engaging. It also reassures the reader that their hard drive will be safe so they may feel it is a trustworthy campaign. However we will not choose this slogan because I don't think it is very relevant. This slogan says that our campaign will protect their hard drive but our campaign will not as its aim is to educate the reader on the laws of copyright and to discourage them from taking part in it. 

2. Any time, any place, copyright heroes

This is my favourite slogan as I think that it is really catchy. I like how it uses repetition to make it more memorable. I think this one has a nice sound to and would make people feel interested in our campaign. I think this is also good as our campaign has a social media account so this slogan refers to the fact that you are able to keep up to date with our twitter account at any time and at anyplace.  

3. Only a fool breaks the copyright heroes.
This is another one of our slogans. I don't think that we will use think one as it doesn't really make sense. It could also confuse people who read it and if the slogan doesn't really really make sense then people may dismiss the whole campaign as they make think the whole campaign may be like that. It would also seem quite unprofessional.   

 4. think once, think twice, think copyright heroes.
This is our last slogan. This one uses the rule of three to make it an effective slogan. It also uses repetition of the word think. This makes it more memorable so people will always be able to remember it. However I don't think that we will use this one as I think it is too long. A short, to the point one would be better as it would make it stick in peoples heads better. 

Target Audience Profile

Our Target audience 

Gender: Both male and female

Age: 15-17 

Class: Middle-Lower class

Interests: Music and Movies

Lifestyle: Students that are very much into illegally downloading films and listening to music. 

The target audience for our campaign will be teenagers aged 15-17. Some of them will be lower-middle class that cant afford to pay for the real versions. However now days teenagers are generally very impatient so they will watch and listen to illegal media simply because it is faster and easier. These are the kind of teenagers that we will target. Our target audience will be very keen on music and films.

Pros and Cons

The Pros and Cons For Our Idea:

Pros:

• Our colour scheme and house style are suitable for our target audience
• We have included everything from the brief
• We are using social media to make our campaign known

Cons:

• There will be lots of posters and we will have to find lots of different places for them
• We will need to try and make our website well known